Kiwis embrace online shopping

9 Oct 2007 - Source One News: www.tvnz.co.nz

New Zealanders have embraced the internet as an online marketplace with 76% of Kiwis confirming they shop online, according to a survey by Visa International.

The recent strength of the New Zealand dollar has also been cited as a factor, with a quarter of New Zealanders saying they are buying more online as a result.

In particular, 31% of males and 30% of New Zealanders aged 18-39 who took part in the survey said they were more likely to shop online because of the strength of the New Zealand dollar.

"Our research demonstrates that Kiwis have confidence in the internet as a place to shop," says Iain Jamieson, Visa International's New Zealand Country.

Books are the most common item purchased over the internet, particularly among females and the middle aged, recording 53% and 52% of all purchases made respectively.

DVDs are the most common purchases among males and those aged under 40. Clothing and accessories are the most popular purchases for those aged 18 to 39.

In other shopping trends picked up in the survey, 42% of New Zealanders who responded said they plan to upgrade their TV within the next two years to a large flat widescreen television.

However, New Zealanders are slightly behind Australians when it comes to their love of new TVs with 61% of Kiwis having either installed or planning to upgrade their TV within the next two years compared with 68% of Australians.

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